I designed & developed a new WordPress website for the Centre de services psychologiques (Psyhelp) clinic based in Montreal.
The website is fast, responsive, and, most importantly, converts users into paying clients exceptionally well.
Here are the results six months after the deployment of the website:
- Lead acquisition is UP by 300% 💸.
- Organic user traffic is UP by 400% 👀.
- User conversion into paying customers is UP by 300% 💰.
You can check the website here.
The project requirements
The client needed a fast, responsive, multi-language website to replace their old one for brand awareness and to acquire new clients.
Also, the client needed me to design AND optimize a series of landing pages (for user traffic from AdWords).
Furthermore, the client wanted to be able to easily modify the text on the existing web pages and be able to add new blog entries.
Finally, the client wanted to be able to receive emails with pdf attachments from clients.
And that's what I did!
The initial development of the website took a little over three months.
Together with the client, we chose to develop the website using WordPress to speed up the development time and slash costs.
I used PHP, TypeScript, and Sass to develop the custom WordPress theme. To bundle the front end, I used WebPack.
I used the AdvancedCustomFields PRO WordPress plugin to manage all website's text so the client can modify it easily.
To send the client emails with the PDFs, I used PHPMailer.
Some more screenshots
Here are some more screenshots of the website for you to enjoy.
A landing page:
A blog entry page:
The about page:
I enjoyed working on this project and am thrilled that the client loves the result.
I am particularly proud of my work because I know that this clinic helps people, and by developing this website, I help them a little as well.